> Workforce morale

Brief: To improve the motivation of the staff of Wirral’s largest employer.

Media: Posters, internal newsletter, totem displays.

Solution: To present - with an intriguing twist - the staff's many achievements.

In all, nine scenarios were created to illustrate the organisation’s key objectives. Each was headed by: “we’re really good at…” followed by long lists of major successes.

Image of Comprehensive Performance Assessment campaign material.

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